The real secret to a million-dollar business.

(Or, how to stop being jealous of everyone else’s.)

Back in like, 1999, I kept getting calls from a collection agency for a mobile phone bill I’d already paid.

One day, I made the mistake of picking up the phone.

Never mind that I didn’t have a stamp.

Remember, this was 1999, before you could scan it, email it, and tell them to suck it.

HER: “We’re a million-dollar business, ma’am.”

When someone says they have a “million-dollar company,” or a “million-dollar business” or a “million-dollar launch,” or a “7-figure anything” don’t get too impressed or jealous.

Now you.

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Laura Belgray

Copywriting expert, co-creator of The Copy Cure, writer of the only email newsletter anyone still opens and reads. Get help with words at talkingshrimp.com